Your Complete Guide To Better Rankings On Google
Ever given a thought to the fact that some websites always pop up first when you search for something? This little magic is called on-page SEO.
A business with a website, blog or online store obviously need some strategy so that people can find them online. So they invest in On-Page SEO optimization. You would be giving your website a makeover so search engines like Google understand it better. As a result, your website gets visible to the right people.
Here is a complete guide full of useful tips to help you rank higher, get more visitors and grow your online presence.
What is On-Page SEO?
On-Page SEO is about website improvement. Experts make some changes to pages so that your website ranks higher on search engine results page.
On-page SEO is similar to a businessman decorating their shop. Buyers would go to the next stop looking at your messy and confusing shop. But they will love it if it looks great, has clear signs, and is easy to walk through.
On-Page SEO does the same for your website. It makes sure:
- Your content is useful and easy to read.
- Your pages are well-organized.
- Google understands what your page is about.
And when Google understands your site better, it ranks you higher. More people will find you, click your website and maybe even become customers.
Important Elements of On-Page SEO
- The name tag of your website- Title Tag
People see this tag on Google like the title of a book. Who wants to click a boring title right? So make it good enough to attract the attention of your potential buyers. Here are some examples of good and bad title tags
A Bad Title: Homepage – Welcome to My Website
A Good Title: 10 Easy Ways to Improve the Sales of your Handmade Jewellery.
What makes a title great? It should be short, clear and has the main keyword.
- Short into of your website- Meta Tag
This is the small description under your title in Google results is like the trailer of your move. It should excite people so they quickly click on it. Below are some good and bad meta descriptions.
A Bad Meta Description: Click here to read more about SEO.
A Good Meta Description: Want to rank higher on Google? Discover 10 easy On-Page SEO tricks to boost your website’s traffic.
How to grab attention amid the competition? Make a short but interesting meta description. Also, use important keywords to grab attention.
- Elements that improve content readability- Header tags
Nobody likes huge blocks of text. So SEO experts break the content into H1, H2, H3 and so on header tags.
Do not write like this-
SEO is important because it helps websites rank higher and attract more traffic, which can increase sales and visibility online.
You should write like this-
Why is SEO Important?
SEO helps websites rank higher and get more visitors. More traffic means more sales to your business.
Second one is more easier to read because it contains the power of heading.
- The key element of your website- Content
Google never rank content which is not fresh and useful. Secondly, people will stay longer if your website has helpful articles and guides.
Your ultimate goals should be to make the content readable, helpful and SEO-friendly at the same time.
Write easy-to-read sentences.
Use keywords naturally.
Make your content helpful—answer questions.
Add images and videos to keep it interesting.
Good content = Happy visitors + Happy Google = Higher Rankings!
- Your website’s connecting elements- Internal & External Links
Internal Links go to other pages on your own website. External Links go to other trusted websites.
Why do links matter?
Internal links help visitors explore more pages on your site.
External links show Google that you’re connected to quality sources.
Example of an internal link:
Want to learn more about gardening? Check out our guide on soil basics.
Links help visitors stay longer on your site. Longer dwell time gives you better SEO ranking that your competition.
- Aesthetic and SEO friendly element- Images
People love pictures, charts and infographics. You should also optimize the images so that you can leverage this aesthetic element to rank better on Google. Follow this easy guide and your website images can help you perform better online.
- Use clear, high-quality images.
- Name your image files properly (seo-tips.jpg instead of IMG_001).
- Add ALT text (a short description for Google).
Example ALT text:
ALT=A beginner’s guide to SEO with easy tips.
Now, search engines understand your images better, which helps your rankings!
Are on-page and off-page SEO two different things?
Beginners or businessmen who know nothing about online marketing campaigns often get confused between On-Page SEO and Off-Page SEO. These are two different aspects on your online marketing strategies.
- On-Page SEO is when you control everything on your website. It includes titles, images, alt text and rest we discussed above.
- Off-Page SEO covers everything outside your website like backlinks and social media.
On-Page SEO is step one because you will need a properly optimized to go to the step two of Off-Page SEO. The efforts you make outside the website will not be as effective without a strong foundation. A site with poor on-page SEO may struggle to rank even if they dedicate enough time to social media and backlinks.
Why is On-Page SEO optimization so important?
You cannot jump to backlinks or social media promotion without having a proper on-page SEO optimization strategy in place. Jumping to step two without caring for step one is dangerous. Step one is the core that gives you the following benefits:
- Higher Rankings: Only a well-optimized will show up higher in Google searches. A website with poor content and no meta tags cannot compete with other optimized websites.
- More Clicks & Traffic: A good title & meta description attract more visitors. With more clicks, you can achieve your goals of sales and profitability.
- Better User Experience: Clear headings, images, and links make browsing easy. When users feel contented with the optimization they can make better purchase decisions and maybe return for more.
- Faster Website Speed: SEO helps websites load faster and keeping visitors happy. It is particularly important if you are from a highly competitive industry like online retailing. Users will leave immediately if a page stops responding or the page takes longer than usual to load the product images.
- Mobile-Friendly Websites: Google loves mobile-friendly pages so SEO helps you reach more users.
In short, better SEO equals to more visitors, sales, and success.
How to Optimize On-Page SEO with Tools
SEO tools make everything easier. Some great ones include:
- Google Search Console – This tools is used to check your site’s health. It helps to identify the problem area in your on-page SEO campaigns.
- Yoast SEO (for WordPress users) – This tool gives you step by step guide for on-page optimization.
- SE Ranking’s On-Page Checker – You can check and score your pages with this tool.
The actionable insights you get from these tools help you know what to fix and improve.
On-Page SEO Benefits: Is it worth your time?
Still wondering about the perks of investing time and resources for on-page SEO strategies.
- There will be no need to pay for ads. On-page SEO can give you more organic traffic than you thought.
- Google ranks reliable websites at the top. If a new brand aims for higher trust and credibility then on-page SEO is the first thing they should care about.
- Unlike ads, SEO brings traffic for years. Paid ads give quick results that fade soon. On the other hand, on-page SEO brings you loyal audience that remain by your side for years.
- People stay longer on your site and the bounce rate decrease when you take care of all of the on-page SEO elements we discussed earlier.
- Lastly, on-page SEO brings you more visitors which directly brings in more sales.
The best part is that SEO is free. You do not need to spend money. Just apply the right strategies.
Final words
SEO is not complicated at all. A few simple steps can make a BIG impact. The quick checklist we gave in this blog can help you a lot. Make sure the title and meta descriptions are strong. The content must contain headings and short paragraphs. There should be internal and external links on your website. The images should contain ALT text. Lastly, your website should load fast and look great on all screen sizes.
Start with these and you will see real improvements in your website’s ranking.
Want to learn more? Stay tuned with Green Web Media for more SEO tips and tricks. We are full-service digital marketing agency. Our team of dedicated SEO experts can make your website visible with better rankings on Google. Schedule a discovery call and get ready to make a big impact at the lowest SEO budget.
