If you own a website, then investment in SEO or Search Engine Optimization is inevitable. This is because SEO is the inbound marketing technique that takes your website where it should be, that is, in front of your customers on the search engines. And Green Web Media strives to optimize your website as per the search engine’s guidelines.
If you, too, need to get started with SEO, you may have some queries about it in the initial stages.
Keeping that in mind, we have compiled a few frequently asked questions about SEO and its answers. This way, you can clarify your doubts before hiring Green Web Media to get organic site traffic.
What is SEO?
SEO or Search Engine Optimization is the process of ranking a website on search engines to enhance its visibility. When a user enters a query on any of the search engines like Google, Bing, or Yahoo, the algorithm of these search engines provides them with the most relevant results based on the query.
In simple terms, SEO is the process of bringing your website to these relevant results so you can get more traffic on your website.
How does SEO work?
SEO works in compliance with Google and other search engine guidelines. For instance, Google uses more than 200 ranking factors, and these factors enable the search engine’s algorithm to rank the websites as per the relevancy and authority of the page.
To succeed in SEO, your website needs to have the most relevant results as per specific search queries. This way, your website is seen as a trustworthy source by search engines.
How much does SEO cost?
The cost of SEO is based on various factors such as your website’s current situation, your goals, your approach, and the service provider you choose. If a company offers cheap services, then that is because they are using black-hat SEO techniques that can severely damage your organic ranking credibility, resulting in a penalty.
So, it is always recommended to work with reliable service providers.
At Green Web Media, we are armored with the industry’s best experts to offer you the best.
How long does SEO take to bring traffic?
Similar to the cost, even the time is taken to show results will depend upon the approach and your expectations with SEO. But, that doesn’t mean you should expect SEO to offer overnight results.
To increase the website traffic and eventually the sales, SEO probably needs at least six months. This means both consistent efforts and patience are key for SEO success. We keep clients updated about our progress across weeks. This way, you can be assured that our efforts are bearing fruit gradually.
How long does SEO take to bring leads?
SEO is a gradual process. One cannot expect overnight change to the rank on search results for given keywords. Our SEO campaign depends on many factors like
1 – relevance of the page to user’s search
2 – search intent of the page
3 – quality and authority of content
4 – non-spammy keywords used in legit context
5 – page load speed
6 – quantity and quality of backlinks on the page
Plus, Google too takes time to crawl and index a page set up for SEO. If we consider all these factors, you will start seeing a tangible difference in the number of leads within 4 to 6 months of the SEO campaign deployment.
Why does SEO take so long to work?
When it comes to SEO, there are so many factors that need to be taken care of. Everything from keyword research to analytics, on-site SEO, off-site SEO, link building, content optimization, and a lot more things need to be done. This is the reason why the result is never linear.
So, even though SEO takes time, it isn’t unreasonable to expect some improvements right away.
Is the ranking of the website guaranteed?
When it comes to ranking, an ethical SEO company will never make promises of ranking from one single campaign. This is because search engines keep on updating and evolving their algorithms constantly.
So, it is wise to stay away from any service provider that guarantees website ranking.
I have heard about crawling and indexing; what are they?
Of course, once you start researching SEO, you will come across terms like crawling and indexing.
Crawling is the process when search engines go through the content of your website. When the search engines start crawling, the content that appears on the search is indexed. Keep in mind that not all the content on your website will get indexed. The search engines will only index those contents that are relevant.
Is good content enough for good rankings?
Good content is definitely the king, but the content is only one part of SEO that helps in ranking higher and retaining the spot. It is possible that even your competitors may have good or even better content on their site. This is why it is important to focus on other aspects like link building, social credibility, etc., and the content.
Should I stop SEO once a good ranking is achieved?
Many people believe that once the ranking is achieved, they can stop with SEO completely. Well, achieving a good ranking is just one part of the battle. The other part of the battle is retaining the achieved ranking.
If you notice the improvement in ranking, then it means your SEO efforts are paying off. But, since search engines love to update their algorithm, and even your competitors are competing for the same spot as yours, keeping SEO as a continuous process is important.
Is SEO really worth the investment?
While the SEO process is time-consuming, working with a reliable SEO service provider will help you achieve the goals and make the most out of your investment. We help you rank on the first page of Google results, thus improving the volume of leads and boosting conversion through organic rankings.
