Green web media Has a proven track in helping businesses rank on first page of organic search results. With this forte you get a formidable web presence that attracts attention from a wider audience. Boost your brand visibility in front of your target audience with our white jat SEO strategies. We help you get higher volume of qualified site traffic, and see dramatic rise in conversions to propel your online business past your competition.
SEO is not as easy as it might seem. You cannot follow the same techniques over and over as the search engines change their algorithms regularly. Also, to be on the first page of a search engine, you need to think out of the box.
We have SEO specialists who are adept at all the trending SEO tools needed to bring you more organic traffic and leads. Let us explain how we succeed in achieving great results for you.
Client-specific Approach
We do not follow hard-coded SEO rules. We know that every client has different SEO requirements, so we follow a client-specific approach. We start by analysing all the factors that can affect your SEO rankings and devise solutions accordingly. We run a deep keyword analysis to identify the keywords that your target audience use the most. That way, your website has better chances of first-page ranking for a specific user query.
Rankings, Traffic and Conversions
The 3 primary SEO metrics that play key roles for your educational institute are rankings, traffic and conversions. We incorporate unique strategies that improve your site rankings and eventually draw in more traffic. Then our concise and user-friendly web content ensures that the traffic gets converted into leads and responds to your CTA. We regularly update the site content so that you do not go down in the search results.
Just relying on SEO is not enough to generate more leads out of your website. That is why we run PPC ad campaigns for your institute. Our PPC methods ensure you have to pay lower CPC rates by increasing your quality score. Below are some primary PPC techniques we use.
Keyword Research
Similar to SEO, PPC is also a keyword-driven marketing strategy. So, our experts prefer using long-tail keywords that use 3 or more words, as they have less competition than short-tail ones. We also make a list of the keywords that your competitors are using to outrank you so that we devise counter-strategies to pop up before your competitors on Google and other search engines.
Conversion Tracking
A student clicking on your ad doesn’t guarantee that he/she is going to enrol in your career programs. So, our team tracks the conversions that are generated by your PPC campaign and accordingly makes changes to your ads, landing pages and CTAs. We make the content you put in your ads concise and attractive so that a user has no other option other than responding to your ads.
The audience visiting your websites would be educated beings of the digital age, always in search of something unique and alluring. So, you cannot run the risk of having a lousy website for your institute, just having the course details jotted down monotonously.
Our web designers know what your audience is looking for, so build you an irresistible website with all necessary details about your courses, campus and other services organised perfectly. Let’s see how we do that.
Uniform Yet Diverse
All the web pages in your website should be uniform and have visible similarities among them. However, they should not be all the same as they can bore your site visitors.
Our designers know how to strike the right balance so that your audience stays for longer durations on your website and devours all the information you have included there. That way, you ensure they are properly informed, which increases the chances of them enrolling in your higher education programs.
Responsive Design
Students can visit your site using any devices like laptops, mobiles, tablets, etc. So, we try to make your website as responsive as possible. It reduces your bounce rates, boosts up your SEO and even improves your conversion rates.
At Green Web Media, we value our clients and regard them as our own. Besides the integrity, responsibility and expertise of our staff, we are a company that you would find extremely easy to work with. We are transparent with our processes and prompt in our responses and deliveries.
Call us or visit our official website today to collaborate with us. Our team will walk you through our services and everything else you want to know about us.