How Can You Make an AdWords Campaign Successful? Here Is Your Guide for Your Next Campaign!
We all have heard the saying no pain no gain. It rings true both in the world of weightlifting and digital marketing. But in digital marketing, it’s more aptly expressed as “No pay, no gain.” Just as dedicating time and effort to weightlifting yields results, investing in marketing, whether through time or money, is essential for success.
The brands that often win are those with consistent strategies and big investments. It’s an excellent way to drive immediate traffic to your website.
Want to know how you can do the same? We can help! This article will discuss successful strategies and campaigns you can replicate.
What is an AdWords Campaign?
It is an online advertising method. This is how it works-
- You select keywords or phrases that match what people might search for.
- When someone searches for those terms and clicks on your ad, you pay a set amount for each click.
- This set amount is known as the CPC, or cost per click rate.
- For example, if your CPC is $4.08, you pay that exact amount every time someone clicks on your ad.
You’ll see AdWords ads most commonly on search engines like Google. They appear at the top or bottom of search results when somebody looks up something related to your ad.
What are the benefits of running an AdWords campaign?
The most appealing thing about them are how immediately you can get results. But traffic doesn’t necessarily mean customers.
When it is done right, your search ads will get you to your targeted audience. These campaigns can be set up in a matter of minutes. And they can show results in few hours or days.
Here are other advantages of AdWords –
- Cost control
You only pay when someone clicks on your ad and takes action. You don’t waste money on ads that don’t produce results.
- Measure success
AdWords campaigns are quantifiable. This allows you to monitor your performance in real time. This enables you to adjust your budget, targeting, and content as necessary.
- Increased visibility
Your AdWords ad show up at the top of the search engine page. This makes it more likely to be seen by users than organic listings.
The more you optimize your campaign, the more results you get. For example- According to a HubSpot survey, 80% of brands use paid social media ads (26% believe Facebook offers the best ROI).
But the strategy that worked for one company might not favour the other. This is why you need to learn more about your TG and test until you find success.
Successful AdWords Campaigns Real Life Examples-
A good AdWords campaign depends upon a number of things. You have to take into consideration your TG and business goals. Some brands might feature visual ads to capture their audience. While a few might opt for text.
The stage of the buyer’s journey will influence the type of ad and channel you use. So, let’s look at the various pay-per-click ads that brands use to drive traffic.
1. Huel Vegan Protein
If you are in the UK and search for vegan protein in Google, you will find Huel listed beneath Google Shop ads.
This search term indicates that the person is interested in either finding out more about vegan protein or buying it. You can tell because when you look at the search results, you’ll see a combination of articles (like “What is Vegan Protein?”) and ads from online stores in Google’s shopping section.
The ad has amazing visuals and ad copy discussing the benefits of the product. There are site link ad extensions that direct searchers to other pages of interest.
When you click on the ad, it doesn’t take you to a regular homepage. Instead, it takes you to a special page just for their vegan protein powder. This page has details about the product and lets you choose from different flavours.
Because they’re aiming at what the shopper wants, sending visitors straight to the product page is a good idea. This grabs their attention right away and makes it more likely they’ll buy something.
2. BetterHelp Online Therapy
On social media, images are essential to catch people’s attention as they endlessly scroll through their feeds. While using visuals in your ads is effective, nothing beats the impact of videos.
When you include a video in your ads, it adds a personal element, especially if the video features someone from your brand or a customer. Faces grab people’s attention powerfully. This is why BetterHelp used a video of a young woman in their Facebook ad to attract social media users.
This is a thoughtful addition, especially considering their offer is for mental health services.
The ad includes a person speaking and provides closed captions for those who prefer to read the message discreetly. Also, the ad copy is concise and follows a PAS model.
- Problem:Life can feel overwhelming at times.
- Agitate:Sometimes, you need someone to share your problems with, especially if you don’t have anyone else to talk to.
- Solution:You can find support from a trained therapist who will be matched to you based on your answers to some questions.
Also, the person in the video looks like someone you might meet in real life. Not someone overly made-up or using fancy filters. She seems like a regular college student. This makes her easy to relate to, especially for a young audience.
What are the best practices you can include in your AdWords campaign?
What leads to successful AdWords campaigns? Is it the platform where you put your ads? The deal you’re offering? The words you use? Or how much money you spend?
It’s a combination of all those things. There’s no single formula for creating a AdWords ad campaign. But there are some smart strategies you can use to improve your chances of doing well.
1. Go for full funnel ad campaigns
Focusing on the big picture, like getting new customers, is important. But knowing that one AdWords campaign alone can’t guide a potential customer from start to finish is essential.
That’s why we suggest making full-funnel ad campaigns. Here’s a simple breakdown of how it works:
- Start with a campaign to raise awareness of your brand. Show people who you are and what makes you unique.
- Then, target those who have shown interest in a campaign in the middle of the funnel. Encourage them to watch your videos, visit your website, or get something valuable from you.
- Finally, focus on people who are almost ready to buy. Show them your products, offer free trials, or give them a reason to make a purchase.
2. Align the campaign goals with the company’s vision
In successful AdWords campaigns, setting clear objectives is crucial. It’s challenging to achieve success without aligning your marketing efforts with the company’s goals. Therefore, always begin each campaign clearly understanding the end goal.
If you fail to establish clear objectives, it can lead to confusion about which metrics to track. For instance, having high traffic and clicks in your AdWords ads doesn’t necessarily mean a hit if your intent is to gain email subscribers. Rather, you should focus on metrics like the number of subscribers relative to the traffic and clicks to evaluate the quality of your keywords.
When your AdWords strategies align with your business objectives:
- It becomes easier to gain support for campaigns, especially as you expand successful ads.
- You’ll know exactly which metrics matter most, preventing distraction by irrelevant metrics.
- There’s no need to second-guess which campaign objective to pursue.
Almost all AdWords networks use an objective-based campaign model. That means you can easily set up campaigns to help your company achieve its growth and revenue targets.
3. Set up ads to optimize expenditure
In simpler terms, whether you’re using Microsoft Ads, Facebook Ads, or Google Ads, your campaigns will keep running all the time by default. Sometimes, this continuous running is what you need. But in other cases, you might get better results by scheduling when your ads appear.
For instance, let’s say you realize your entire daily budget gets used up before 6 a.m. But the people visiting your website during this time aren’t interested or very few buy anything. What you can do is set your ads to run only during specific times. This way you can make sure you’re reaching potential customers when they’re most likely to be interested.
It’s also a good idea to schedule ads for prospects who require immediate manual follow-up. In that case, make sure to only run ads when your team is online.
To sign off
Creating successful AdWords campaigns doesn’t happen magically. It takes careful planning, adjusting, and trying different approaches regularly. Given the unique nature of each business, no one approach is suitable for all. It takes work to learn about your clients’ backgrounds and needs.
Once you have that understanding, you can create a campaign designed to appeal to and convince your ideal customers to buy from you.
