Business Overview
The website belongs to orthopedic surgery.
Great Lakes Orthopaedics has served the local community for over 60 years. Our office consists of three board certified orthopaedic surgeons, Jeffrey E. Lawley, D.O., Paul J. Drouillard, D.O. and Joseph L. Walkiewicz, D.O. Our physicians specialize in total knee and total hip replacements, shoulder surgery, sports medicine, pediatric orthopaedics and general orthopaedics.
Before engaging with us their website traffic did not perform as expected.
The client’s mandate was clear. They needed to be seen above the fold in organic SERP and dominate the on the first page of Google SERP.
Table of Contents
The Diagnosis
The Solution
The Benefits
The Diagnosis
A thorough study of the keywords used in the client site revealed these interesting insights Low SERP ranking for keywords – They were not in the top 10 positions for the key terms relevant to client business.| Keywords | Initial Ranking |
|---|---|
| Best knee replacement surgeons garden city mi | Not in 500 |
| Garden City Orthopaedics | Not in 500 |
| Great Lakes Orthopaedics | Not in 500 |
| great lakes orthopaedics garden city mi | Not in 500 |
| Hip Replacement Surgeons Garden City MI | Not in 500 |
| Orthopaedics Garden City MI | Not in 500 |
| Orthopaedics in Garden City MI | Not in 500 |
| Orthopedic shoulder surgery Garden City | Not in 500 |
| Shoulder Surgery Livonia | Not in 500 |
| Hip replacement treatment great lakes | Not in 500 |
| Knee replacement Great Lakes | Not in 500 |
| Orthopaedics in Great Lakes | Not in 500 |
| Knee replacement surgery Garden City MI | Not in 500 |
| Livonia Shoulder Surgery | Not in 500 |
| Great lakes orthopaedic | Not in 500 |
| Great Lakes Orthopaedic Center | Not in 500 |
| Orthopedic Surgeon Great Lakes | Not in 500 |
The Solution
We have resolved the page speed issue with the help of the development team and narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically. Apart from this, we performed following things to improve the ranking and traffic of the website.
1 – Keyword research
We did keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
2 – Blog posts to add value to readership audience
We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.
3 – Website content optimization
We identified the problem of keyword stuffing in some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content, with a higher emphasis on readability and optimize keyword density.
The Benefits
The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website Organic traffic by almost 477.12% from 271 monthly visitors to 1,293 monthly visitors.
In addition, we were able to boost the website all traffic by almost 368.55% from 407 monthly visitors to almost 1,500 monthly visitors.
Organic Traffic Trends, since we have started working:
All Traffic Trends, since we have started working:
Along with this, we managed to rank all ten keywords in the top five rankings. Out of the 419-targeted keywords, we have all 388-targeted keywords on page 1 in Google.com search engine.
| Keywords | Initial Ranking | Today Ranking |
|---|---|---|
| Best knee replacement surgeons garden city mi | Not in 500 | 4 |
| Garden City Orthopaedics | Not in 500 | 4 |
| Great Lakes Orthopaedics | Not in 500 | 1 |
| Great lakes orthopaedics garden city mi | Not in 500 | 1 |
| Hip Replacement Surgeons Garden City MI | Not in 500 | 2 |
| Orthopaedics Garden City MI | Not in 500 | 6 |
| Orthopaedics in Garden City MI | Not in 500 | 7 |
| Orthopedic shoulder surgery Garden City | Not in 500 | 8 |
| Shoulder Surgery Livonia | Not in 500 | 2 |
| Hip replacement treatment great lakes | Not in 500 | 1 |
| Knee replacement Great Lakes | Not in 500 | 1 |
| Orthopaedics in Great Lakes | Not in 500 | 2 |
| Knee replacement surgery Garden City MI | Not in 500 | 1 |
| Livonia Shoulder Surgery | Not in 500 | 2 |
| Great lakes orthopaedic | Not in 500 | 3 |
| Great Lakes Orthopaedic Center | Not in 500 | 4 |
| Orthopedic Surgeon Great Lakes | Not in 500 | 3 |
Backlinks Trend
We have reviewed history for the past few months through SEM Rush tool then we see a positive trend in the number of backlinks indexed on the search engine.