Site Traffic – Why You See Low Traffic? What Can You Do About It?
When you run an online business, the number of eyeballs on your site emerges as a valuable indicator of its likely success. The more the visibility on your site, the better will be the chances of improving your revenues. This visibility is simply known as website traffic in SEO language.
We carry out a number of tactics to ensure higher visibility for your brand. With targeted techniques, you will strive to get more volume of site traffic coming to your website. But sometimes, even the best plans do not work out as anticipated. We may see a dip in site traffic numbers even after we put our best efforts toward this objective.
What can be the cause of this occurrence?
Well, it might have to do with what strategies we are focusing on.
You may be running an e-commerce site, a blog or a simple website. Your aim will be to get more leads with higher site traffic. If this is not happening, then you may likely make some key mistakes. Let us look at what these mistakes may be and how you can overcome them.
Why does your website need traffic?
Site traffic is the lifeblood of your online business. In my experience, it is not just about numbers. Rather, it is about potential customers visiting your digital storefront. High traffic indicates that your brand is visible. It also shows that the site resonates with your intended audience. More visitors mean more opportunities to convert leads into sales. You are able to enhance brand awareness at the same time.
Consistent traffic also improves your search engine rankings. You see a positive feedback loop that attracts even more visitors. It presents more insights into customer behavior, helping you refine your marketing strategies and product offerings. Moreover, a site with good website traffic is more attractive to advertisers and likely business partners.
Here, an interesting focus is on the quality of leads moving in. Targeted traffic from your ideal customers is far more valuable than random visits. When you achieve this goal, you get to see a boost in engagement and ultimately grow your online business.
1 – Weak SEO Game
When you don’t have the right strategy backing your optimization goals, then you will find it challenging to attract site visitors. This calls for a hard look at your SEO plan. Here, you can look at the following optimization points –
– Keyword Research
This is the first step to tweaking your site for Google Bots. You need to carry out rigorous keyword research. You can extract more value from this step via tools like Ahrefs or Moz. This way, you can identify relevant keywords with decent search volume and low competition.
– On-Page Optimization
Now you know what keywords your target visitors are feeding into the Google search bar to find businesses like yours. The next step would be to optimize your content by placing keywords naturally. You should put these phrases in titles and headings. Plus, you need to add it in the meta descriptions and throughout the body. Another good idea here is to use semantic variations. This will help to enhance relevance.
– Link Building
Your SEO experts need to acquire high-quality backlinks from authoritative websites. For this, you can go for guest posting and broken link building. Even outreach can help a lot in bringing quality backlinks. Stay away from spammy links or from sites that are not relevant to your industry vertical.
2 – Non-Existent Social Media
Social media platforms are powerful channels for increasing your brand’s online presence. Without them, you are missing out on opportunities to be discovered by potential customers. Search engines consider social signals as indicators of content quality and relevance. Such signals will not be present if your posts don’t have likes, shares, or comments. The absence of these signals can affect your search rankings. Here are some steps you can take to overcome this problem-
– Social Platforms
You need to leverage platforms like Facebook, X, and Instagram. Share your content regularly and engage with your audience. Social media can generate natural backlinks to your website. This factor is essential for SEO.
– Visual Content
Another good idea would be to engage visitors by creating eye-catching visuals. Social media users simply love infographics and videos and engage with them readily. You can use these forms of visual content to boost social shares.
3 – Keyword Focus
When you focus on the wrong keywords, your business bleeds enquiries. This means that you are not using the same words that your customers are typing on searches to discover businesses like yours. This may lead to lost traffic and lower conversions. Let us see what you can do to counter this problem-
– Long-Tail Keywords
Don’t go for generic terms. Instead, it is a better tactic to target long-tail keywords specific to your niche. These often convert better. You get more results when you focus on specific, less competitive phrases. These longer, more precise search terms often have higher conversion rates. This is because they capture users with clearer intent. They allow businesses to rank for niche topics and attract qualified traffic.
– Semantic SEO
Here, you should try to grasp user intent. This helps the bots to know about the content’s context and relevance to a particular search phrase. These related terms and synonyms expand your topical coverage. This helps in improving content quality and user experience. Using these semantically relevant synonyms, you can create more natural writing and bring down keyword stuffing risks. It will also help you rank for a broader range of related searches.
4 – Blog Design
Poor design on your blog page can adversely affect its SEO. The resulting low user experience and high bounce rates do not escape the search engine’s eyes. Such issues in blog design also score low on SEO parameters like mobile responsiveness and site load speed. In my experience, these three steps will help a lot.
– Responsive Design
This type of design keeps mobile users at its focus. You need to make certain that your blog adapts seamlessly to different devices. This way, it will function and look uniformly on desktops or mobile.
– Readable Fonts
Here, you need to pick legible fonts and maintain a consistent font size. Readable fonts enhance content consumption. They help propel time on site and engagement. This element contributes to better accessibility. Hence, the search engines find it easy to crawl and index content. Eventually, it boosts SEO performance.
– Whitespace
Another smart move is to use whitespace effectively to enhance readability. It helps break up content. This makes it easier for the reader to scan and digest it. This encourages longer on-page time and lower bounce rates. Both are positive SEO signals. Proper whitespace also enhances mobile responsiveness and can improve page loading speed.
5 – Content Quality
Nothing affects the SEO of your site more than the quality of the content put up on your site. It helps pull readers from search results to your website. Plus, well-articulated webpage content can help them stay longer and boost engagement stats for your site.
– In-Depth Content
Make sure that you write all-inclusive, well-researched articles. Aim for 1,500+ words to cover all possible points about a particular topic. This way, you can share valuable insights that truly help address a reader’s query.
– Originality
It is a smart idea to avoid duplicate content. Plagiarism tends to severely hurt rankings. You should strive for unique content. It helps build authority for your brand. Using it, you can improve rankings and avoid penalties associated with duplicate content. Original writing also encourages natural backlinks and social shares, further enhancing SEO performance.
– User Engagement
When you develop good content, it will naturally attract social activities. Your content needs to encourage comments and interaction from them. Do not forget to put social sharing buttons on your log page. This way, your site will get more visibility from users who are a part of the reader’s social network.
6 – User-Friendly Website
Another strong factor that impacts site traffic data is the lack of a user-friendly site. Difficult navigation or confusing layouts frustrate visitors. It leads to a spike in bounce rates and reduces time on site. These metrics signal to search engines that the content isn’t valuable. Let us do these 3 things to overcome this problem.
– Navigation
You can commence by simplifying navigation. Users should find what they need effortlessly. For this, you need to have clear menus laid out on the site.
– Page Speed
Your site should load fast to avoid site abandonment. You can achieve this goal by optimize heavy images to a smaller size. Other good steps here would be to use caching and bring down HTTP requests.
To conclude
That was it. These are a few factors that you need to pay attention to when you want to achieve more from your site’s SEO. They will help you attract more traffic and give you a boost in engagement and conversion. Connect with a reliable SEO expert like Green Web Media to see these factors in action, improving your site’s SEO.
