Green web media Has a proven track in helping businesses rank on first page of organic search results. With this forte you get a formidable web presence that attracts attention from a wider audience. Boost your brand visibility in front of your target audience with our white jat SEO strategies. We help you get higher volume of qualified site traffic, and see dramatic rise in conversions to propel your online business past your competition.
The first 5 organic search results account for nearly 67.6% of all the clicks, and Google's algorithm uses over 200 factors to rank your website. So, you have very little chance of a student entering your college website if it sits on Google's second page.
We ensure that you don't lose the great minds to other colleges just because of your old school SEO approach. Here's how our SEO-savvy staff can rank you up on Google and other search engines.
Long-tail Keywords
Selecting the right keywords is a determining factor for your SEO ranking. We conduct extensive research on which keywords students are using the most to search colleges and study programs and even run a competitor analysis to evaluate the SEO keyword strategies of your competitors.
We prefer long-tail keywords as they engage lesser competition and place them in your site headings, Meta descriptions, titles and site content. We ensure to not overwhelm your site with keywords as it can bring down your rankings.
Continuous Page Boosting
We believe in long-term SEO, so we continuously evaluate your site traffic, rankings and conversions so that effective strategies can be incorporated to boost up your site. Our content creators design your site with authentic, informative and non-plagiarized content to enhance your credibility. We also update your content regularly so that your site isn’t pulled down in the search results.
Backlinks
We offer you a vast network of credible backlinks so that the search engines know your site is reputable and credible. Students can reach your page and go through your programs when they find you on other sites.
PPC marketing is also as popular as SEO. 50% of visitors coming to your site from PPC ads are more likely to enrol in your courses than organic visitors. So, running your PPC campaign right is imperative for you to draw in more talents into your institute.
Our advanced PPC strategies can guarantee you more traffic and leads than you ever thought would have been possible. Here’s how:
Irresistible Ads on Multiple Platforms
We help you run ads on multiple platforms such as Facebook, YouTube, Google and Bing. Your ads are designed meticulously so that they prompt the students to visit your website and check out the opportunities you offer. We even run checks on your competitors’ ad campaigns so that you always stay a step ahead of them.
Account Structure
You cannot put your ads anywhere and everywhere as it would not enhance your traffic or lead generation. At Green Web Media, we effectively handle your ad account structure so that your ads are triggered at the right time and in the right places. We also run continuous evaluations to see if there is any need for restructuring.
Manual Phone Tracking
We incorporate manual phone tracking in your PPC campaigns so that you do not lose potential students just because of delayed responses. We use catchy CTA phrases in your ads and landing pages so that students readily dial up your number and connect with your sales team.
Your college website is a blueprint of your college, so it should contain every little detail. That means it is likely to contain a lot of information, and if it’s not organised properly, students would just leave your site within seconds of visiting it.
Here’s how our web designing and development expertise can make your site one of a kind.
Lazy-loading Techniques
Your site may contain loads of information that may not be useful for a student. So, we incorporate lazy-loading techniques so that certain resources only appear when requested by students. Also, this technique reduces your page weight, enhancing the page load time.
Easy-to-navigate Website
Students can get frustrated if your site information is not well-structured. Our designers ensure that no matter how much information you have to offer, your website is user-friendly and easy to navigate. That way, you can expect more traffic and potential leads.
We adopt new and unique strategies for each of our clients based on their specific requirements. We analyse all the factors and associated risks to devise workable plans that can bring about real differences to our clients.
Get in touch with us without any more delay so that we can place your educational institute in the front row of the industry.