10 Important Steps to Help Your New Website Rank Better
Has your new website just gone live? What could be more inspiring than watching your ideas take form and come to reality? However, the launch of a website is merely the first step, a phase towards getting your website started.
You need to provide SEO strategies for a new website to ensure that the website turns into a success story. Ideas whether good or great have no value if they can’t be seen.
But why use SEO website techniques in the first place? It is all about “bearing the burden.” The earlier you ensure your website is capable of ranking with Google, the better for you.
While your website is new, every SERP position matters and any chance to increase its rank should be taken. Apply these tips to strengthen your website and get the best ranking in SERP.
[1] Web analytics should be set up
It is priceless to have the stats about the traffic to your website. You will not know how many people visit your site without traffic statistics. You will also not know how to improve the site to attract more traffic to it.
To get one of the best and free application for reporting of data about the users of your website, then consider using Google Analytics. Of course, other open-source web analytics tools are available on the market.
However, Google Analytics is the clear market leader, and not just because it was developed by Google – although the tool is also superb.
[2] Optimize for Local Searches
If your store is situated in a particular area, then local SEO should become the major strategy in the rankings of your website.
First, you need to have your own GBP or Google Business Profile. This allows you to show your business details in Google Search and Maps, like location, services etc.
It is also a place where customers can give their feedback as well. This can affect the credibility of your business and your site position in SERP.
However, you should also use local keywords in your content. This will help uplift the ranking of your own GBP listing.
Be sure to include your city and the nearby landmarks in the blog posts and landing pages. It assists with your new site SEO and will appear in geo-specific searches.
[3] Develop Keyword Plan
If you have launched a new website, you need to find out how your clients address the goods or services you offer. Understanding what exactly people type into a search engine to find the product that your firm offers can be a turning point.
There may be vast differences in how you name your products and services compared to the customers’ version. However, IT alignment can greatly improve your SEO strategy and ensure you are not attempting to pursue the wrong objectives.
[4] Test Your Sites Speed
Not so long ago, Google declared that speed is one of the new signals affecting the ranking of websites in its search engine.
Of course, it is not the ultimate goal to please Google to make your website lightning quick. People do not like to wait, and if they recall that your website was slow to load, they are less likely to revisit it.
Many tools can help in creating fast web pages. It will allow them to scan your web pages and observe the problem and what you can do to load your page faster.
[5] Optimize Your Site For Mobile Devices
We are confident that you already know that mobile use is rising. It is growing so fast that it has surpassed computers and laptop devices.
In fact, more than half of all Google searches originate from mobile devices. Of course, Google is aware of this and penalizes or rewards sites accordingly.
Your website should support mobile users. This is an absolute necessity, and there is no way around it. If your sites are not optimized, the user experience will be affected, and the ranking will be negatively affected.
[6] Use the Right Format of Your Page
Be patient when you are deciding on a layout for your website. It simply has to be neat, clear, uncluttered and well ordered.
There are factors that you should take into attention, such as font size and typography. Do not overdo the use of coloured text, bold font and italics. Hence, aspects like bullet points or lists are helpful since users can easily skim through the text.
You should also keep the picture plain and have moderate text on it. This makes it more understandable and easier to follow especially with bullet points at the side. You must also insert other header tags and subheadings on the webpage.
If you have numerous pictures, colors, ads, and blocks of text on your website, customers do not find them credible. Your site architecture also comes under this bracket. If you use a clean format and design in your site, then this will enhance your SEO ranking.
[7] Promote on Social Media
SEO is all about keywords and phrases, but the most important thing is to be active on social media platforms. You must tweet and post pictures about your product and services.
It will generate discussions on these platforms and push ads to possible customers in your demographic. This will be a vital boost for any successful launch.
Use social media as one of the best promotional strategies to increase traffic to your website. This will ensure that people visit your page and see what you have got.
[8] Write Clickable Titles
One important thing every search engine optimizer needs to know while composing titles is that it is supposed to fit into 65 characters.
You could write the greatest headline, and it is still being cut off if it is over 65 characters.
Remember these tips for creating clickable titles.
- Your keywords should be part of your titles. People will normally only run their eyes over the title’s first two words.
- The reader should clearly know what your webpage is about just by reading the headline.
- It is stated that emotional headlines tend to affect the readers more deeply.
[9] Remove Unwanted Code
The code is good, but as the saying goes, too much of a good thing is never good.
If you have unnecessary codes in your site then search engines will take more time to crawl which is unpleasant. On-page CSS and JavaScript contribute significantly to this problem.
Your code should not contain anything that makes it unnecessarily heavy. This will also speed up your page, and a fast loading website ranks better on Google than a slow one.
[10] Make your site secure with HTTPS
Security is still among the ranking factors that serve as the major priorities set by Google. This makes a lot of sense because security has become an important issue today, especially in cyberspace.
Your site must be secure with an HTTPS connection. An HTTPS connection is critical for every site, old or newly created, to ensure that users’ data is safe. It plays a vital part in ranking and earning trust and reliability.
HTTPS means your site uses SSL and all the data that goes through it is encrypted and personal. This ensures that hackers cannot steal passwords and any other details. Therefore, to rank your new website, make sure to enable a secure HTTPS connection.
How long does it take for a new site to get ranked?
It may take 3-6 months to get a new website ranking on Google. However, it varies depending on the industry and SEO strategy.
Studies show, if you are starting a new website now, then you may have to wait for 3-4 months to see your first ranking results and traffic from Google.
Research reveals a newly launched site could take up to 3-4 months before you start seeing your ranking and traffic from Google.
If you continue to follow the right path and keep working, you can observe more tangible outcomes after 6-7 months. But you can get proper high traffic after 6-18 months.
To conclude
Ranking a new website will take time and consistent effort. Thus, the 10 crucial SEO tips given help to lay a proper foundation for the website and give it a better opportunity to land the site on the first pages of the search engine rankings.
Do not forget that SEO is not a one-time job, and it is better to continue improving your site. This will assist in generating good content for the desired long-term results.
FAQs
[1] What should be the key point to consider when ranking a new website?
The key feature is to always offer only high-quality and valuable content that will be matched to the target audience’s expectations. It has to be optimized with the right keywords and internal links so that the content will rank high in the search engines.
[2] How long will it take for a new website to start ranking?
This can take up to a few weeks up to a few months to see a change in the ranking of your website. This depends on how you manage your site and the level of competition in your niche.
[3] Which comes first, on-page SEO or off-SEO?
On-page optimization is the first step in any SEO process, so begin by optimizing your content and meta tags. Once you finish these simple elements, you can proceed to other off-page SEO activities such as link building and social media interaction.
[4] How often should I update my website’s content to improve its ranking?
Regularly updating your website with new and fresh content can help improve your ranking. Try to keep a consistent schedule, like updating weekly or monthly, to keep your site fresh and engaging.
